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PEPconsumer defensivenasdaqgsupdated 10:45:56 PM

PepsiCo Inc. logoPepsiCo Inc.

PepsiCo Inc. (PEP) is a consumer defensive company operating in beverages—non-alcoholic. Demand is typically resilient, with margin discipline and pricing power as key drivers. Follow price action, market risk, and comparative valuation signals to support portfolio decisions.

Price

$138.83

+3.07% today

Risk

Medium

22.7% vol · 30d

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Key facts, as of

As of October 22, 2026, PepsiCo Inc. (PEP) trades at $138.83, down 9.3% over the past year. Its 52-week range runs from $123.47 to $171.48; the price is 19.0% below that high. It is 29.5% below its all-time high of $196.88, reached in May 2023. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +58.8%, against +312.9% for the S&P 500 (SPY). It sits 5.0% below its 200-day average of $146.18, the usual sign of a long-term downtrend. Its 30-day volatility is 22.7% annualized, which we rate medium risk. It has a trailing P/E of 17.5 and a dividend yield of 4.40%.

Cite: Portfolio Terminal, "PepsiCo Inc. (PEP) stock analysis", 2026-10-22. https://portfolio-terminal.com/analyse/pep

01Market

Where it trades today

Market cap

$189.19B

Price / earnings

17.5x

Beta

0.36

swings less than the market

Dividend yield

4.40%

Volume

9.37M

avg 8.60M

50-day average

$134.21

200-day average

$146.18

30-day trend

bullish

52-week range19.0% below the high
low $123.47$138.83high $171.48

trading 32% of the way up its 52-week range

02Price

How the price has moved

30-day price+7.13%
30 days ago$129.59 → $138.83today
1-year performance-8.4%
$134$149$164OctNovDecJanFebMarAprMayJunJulAugSep
PEP · 52 weeks$151.55 → $138.83
03History

How far it is from its record

All-time high

$196.88

May 2023, intraday

From the high

−29.5%

+41.8% to regain it

History from

Jan 1985

monthly, Yahoo Finance

10 years

+58.8%

SPY +312.9%

PepsiCo Inc. (PEP) is 29.5% below its all-time high of $196.88, reached in May 2023. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +58.8%, against +312.9% for the S&P 500 (SPY).

PEP since Jan 1985−29.5% from the high
$51$102$138.83$196.88 · May 20231990200020102020
Month-end closes, split-adjusted · dashed: today
04Decision

What to weigh before acting

decision support3 sources

What Matters Now

  • The key question is whether steady demand and pricing discipline can protect margins even if growth stays modest.
  • PEP trades at 17.5x earnings versus 21.0x for the sector, which means the rerating case depends on proving the discount is too harsh.
  • Recent realized volatility is running around 22.7%, above the sector norm of 18.0%, so position sizing matters more than usual.
  • PEP is in a bullish short-term regime and only 19.0% below its 52-week high, so the question is whether fundamentals can keep pace with that stronger tape.

Portfolio Use Case

  • PEP is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
  • The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
  • This page is most useful for deciding whether the stock deserves a permanent slot in the portfolio or just a place on the watchlist.

What Would Change the View

  • If the short-term trend rolls over while volume fades, the market may stop paying up for momentum before the fundamentals change.
  • Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
  • The view would need revisiting if peers such as PG, KO, WMT start winning the marginal flow or posting cleaner operating momentum.

Methodology

  • Price, market cap, beta, yield, and liquidity fields for PEP come from Yahoo Finance quote and summary data.
  • 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
  • Sector context uses stored benchmark averages for Consumer Defensive so each page compares the ticker against a stable peer baseline rather than against the whole market.
  • Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as PG, KO, WMT.

Sources

  • Yahoo Finance quote dataopen →

    Live quote, valuation, beta, yield, and volume fields used for PEP. Last refresh: Oct 22, 2026, 10:45 PM.

  • Portfolio Terminal methodologyopen →

    Explains how analytics, refresh cadence, and portfolio interpretation work across the product.

  • Peer set and coverage context

    Comparative context for this page is anchored around nearby tracked names such as PG, KO, WMT.

Editorial note · Written by Portfolio Terminal Research. Template updated 3/24/2026, market data refreshed 10/22/2026, 10:45:56 PM. Built for research and portfolio monitoring, not personalized investment advice.
05About

What PepsiCo Inc. does

profile

PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through six segments: PepsiCo Foods North America; PepsiCo Beverages North America; International Beverages Franchise; Europe, Middle East and Africa; Latin America Foods; and Asia Pacific Foods. It offers cereals, chips, dips, granola bars, oatmeal, pasta, rice, and syrups and mixes; refrigerated dips and spreads; beverage concentrates, fountain syrups, and finished goods; and ready-to-drink tea and coffee products. The company also provides SodaStream sparkling water makers and related products, as well as various dairy products under the…

Employees

306,000

Industry

Beverages - Non-Alcoholic

Headquarters

Purchase, United States

06Analyst Consensus

What analysts expect

PEP carries a hold consensus from 22 analysts, with an average price target of $141.59 versus $138.83 today (+2.0%). Targets are estimates and can move quickly after earnings.

Consensus

Hold

Average target

$141.59

$106.00 to $169.00

Upside to target

+2.0%

Analysts covering

22

Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.

07Financial Strength

How the business is doing

PEP generated $98.24B in trailing revenue (5.6% year over year), with a 11.1% net margin, and $9.04B of free cash flow, against $40.72B of net debt.

Revenue (TTM)

$98.24B

Net margin

11.1%

Revenue growth

5.6%

Free cash flow

$9.04B

Gross margin

54.3%

Operating margin

16.9%

Return on equity

52.2%

Total cash

$11.16B

Total debt

$51.88B

Earnings growth

17.4%

08Annual Financials

The numbers, year by year

annual financials4 years
Fiscal yearRevenueGross profitOperating incomeNet incomeEPSFree cash flow
2025$93.92B$50.86B$13.49B$8.24B$6.03$7.67B
2024$91.85B$50.11B$12.92B$9.58B$6.98$7.19B
2023$91.47B$49.59B$12.91B$9.07B$6.60$7.92B
2022$86.39B$45.82B$11.36B$8.91B$6.47$5.60B
Company filings via Yahoo Finance. Refreshed 10/22/2026.
09Next Earnings

When it reports next

Next report

Oct 8, 2026

EPS estimate

$2.24

Revenue estimate

$30.43B

Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.

10ETFs

Which ETFs hold it

11Sector

How it sits in consumer defensive

Stable sector with essential products like food, beverages, and household goods.

versus the sectorPEP vs average
metricPEPsectorverdict
price / earnings17.5x21.0x↓ 17%
beta0.360.65less volatile
dividend yield4.40%2.80%above average
30-day volatility22.7%18%higher risk
12Peers

The companies it competes with

PEP beside the consumer defensive names it is usually measured against.

competitors4 companies
companypricemarket cap
PepsiCo Inc. logoPEP$138.83$189.19B
Procter & Gamble logoPG$165.59$384.61BCoca-Cola Company logoKO$95.34$410.20BWalmart Inc. logoWMT$121.12$963.88B
Any row opens that company's own analysis.
13Technicals

What the chart is saying

Back above its 50-day average, still under the long-term trend.

recovering
pep · daily
50-day 134200-day 146resistancesupport
1301501607030RSI 14 · 69volR 145R 141S 135139MayJunJulAugSepOct
Daily candles · PEPLevels are zones where the price turned at least twice in the last year. Last close $138.83 on 2026-10-22.

RSI (14)

69

neutral zone

vs 50-day

+3.4%

avg $134.21

vs 200-day

−5.0%

avg $146.18

From 1-year high

−19.0%

high $171.48 · 2026-02-12

levels and the read23% annualized vol · 30d
resistance$144.61turned here 5×+4.2%
resistance$140.83turned here 3×+1.4%
support$135.35turned here 4×−2.5%
  • Price is 3.4% above its 50-day average and 5.0% below its 200-day.
  • The 50-day crossed below the 200-day on 2026-06-22 (a “death cross”).
  • RSI at 69 is neither stretched nor washed out.
  • The nearest ceiling is $140.83 (+1.4%), the nearest floor $135.35 (-2.5%).

A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.

14Questions

Questions people ask about it

questions8 answered

Is PEP a good investment in 2026?

PepsiCo Inc. trades at a P/E ratio of 17.5, with medium volatility (22.7% annualized). Recent momentum is positive.

What is the risk level of PEP?

Based on 30-day volatility of 22.7%, PEP has MEDIUM risk. Beta of 0.36 indicates lower sensitivity to market movements than average.

Does PEP pay dividends?

Yes, PepsiCo Inc. has a dividend yield of 4.40%.

How far is PEP from its all-time high?

PepsiCo Inc. is 29.5% below its all-time high of $196.88, reached in May 2023. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +58.8%, against +312.9% for the S&P 500 (SPY).

Which ETFs hold PEP?

23 of the 54 popular ETFs we track hold PepsiCo Inc.. The largest weights: XLP (4.01%), SCHD (3.78%), JEPI (1.01%), CNDX (0.78%) and QQQM (0.78%). Measured on each issuer's full holdings file, dated September 30 to October 18, 2026.

How much of VOO is PEP?

0.26%, as of September 30, 2026: PEP is holding #64 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $2.63 in PepsiCo Inc..

What is the analyst price target for PEP?

The average analyst price target for PepsiCo Inc. (PEP) is $141.59 based on 22 analyst estimates, about 2.0% above the current price of $138.83. The published range runs from $106.00 to $169.00.

How much revenue does PEP generate?

PepsiCo Inc. reported $98.24B in trailing twelve-month revenue. Revenue growth is running at 5.6% year over year. Net margin sits at 11.1%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.

Compare PEP with anything

Five years side by side: what $10,000 became, how far each fell, whether they move together.

PepsiCo Inc. logo