Key facts, as of
As of October 22, 2026, Procter & Gamble (PG) trades at $165.59, up 8.8% over the past year. Its 52-week range runs from $137.62 to $167.25; the price is 1.0% below that high. It is 8.2% below its all-time high of $180.43, reached in November 2024. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +112.6%, against +312.9% for the S&P 500 (SPY). It sits 11.6% above its 200-day average of $148.40, the usual sign of a long-term uptrend. Its 30-day volatility is 25.2% annualized, which we rate medium risk. It has a trailing P/E of 25.0 and a dividend yield of 2.78%.
Cite: Portfolio Terminal, "Procter & Gamble (PG) stock analysis", 2026-10-22. https://portfolio-terminal.com/analyse/pg
Where it trades today
trading 94% of the way up its 52-week range
How the price has moved
How far it is from its record
Procter & Gamble (PG) is 8.2% below its all-time high of $180.43, reached in November 2024. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +112.6%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- The key question is whether steady demand and pricing discipline can protect margins even if growth stays modest.
- PG trades at 25.0x earnings, well above the consumer defensive average of 21.0x, so the market is already pricing in above-consensus execution.
- Recent realized volatility is running around 25.2%, above the sector norm of 18.0%, so position sizing matters more than usual.
- PG is in a bullish short-term regime and only 1.0% below its 52-week high, so the question is whether fundamentals can keep pace with that stronger tape.
Portfolio Use Case
- PG is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
- This page is most useful for deciding whether the stock deserves a permanent slot in the portfolio or just a place on the watchlist.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in PG.
- If the short-term trend rolls over while volume fades, the market may stop paying up for momentum before the fundamentals change.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
Methodology
- Price, market cap, beta, yield, and liquidity fields for PG come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Defensive so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as KO, PEP, WMT.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for PG. Last refresh: Oct 22, 2026, 10:45 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as KO, PEP, WMT.
What Procter & Gamble does
The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition,…
Employees
104,000
Industry
Household & Personal Products
Headquarters
Cincinnati, United States
What analysts expect
PG carries a buy consensus from 23 analysts, with an average price target of $162.13 versus $165.59 today (-2.1%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
PG generated $87.03B in trailing revenue (1.5% year over year), with a 18.4% net margin, and $13.28B of free cash flow, against $25.08B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2026 | $87.03B | $43.67B | $19.75B | $16.05B | $6.75 | $15.15B |
| 2025 | $84.28B | $43.12B | $20.45B | $15.97B | $6.67 | $14.04B |
| 2024 | $84.04B | $43.19B | $19.89B | $14.88B | $6.18 | $16.52B |
| 2023 | $82.01B | $39.25B | $18.13B | $14.65B | $6.07 | $13.79B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
PG is in 19 of the 54 ETFs we track. It weighs most in XLP: 7.64% of the fund, holding #3 of 35.
Famous investors who hold it
PG is in the latest 13F of 1 of the 15 famous investors we follow. Terry Smith (Fundsmith) holds the most of it: 4.38% of the portfolio, position #9 of 41, as of Q2 2026.
How it sits in consumer defensive
Stable sector with essential products like food, beverages, and household goods.
The companies it competes with
PG beside the consumer defensive names it is usually measured against.
What the chart is saying
Trading at its high for the year, with no resistance overhead.
recovering- Price is 11.9% above its 50-day average and 11.6% above its 200-day.
- The 50-day crossed below the 200-day on 2026-08-21 (a “death cross”).
- RSI at 74 is overbought: strong momentum, and stretched.
- Nothing above has stopped it this year; the nearest floor is $153.13 (-7.5%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is PG a good investment in 2026?
Procter & Gamble trades at a P/E ratio of 25.0, with medium volatility (25.2% annualized). Recent momentum is positive.
What is the risk level of PG?
Based on 30-day volatility of 25.2%, PG has MEDIUM risk. Beta of 0.38 indicates lower sensitivity to market movements than average.
Does PG pay dividends?
Yes, Procter & Gamble has a dividend yield of 2.78%.
How far is PG from its all-time high?
Procter & Gamble is 8.2% below its all-time high of $180.43, reached in November 2024. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +112.6%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold PG?
19 of the 54 popular ETFs we track hold Procter & Gamble. The largest weights: XLP (7.64%), SCHD (4.32%), DIA (1.82%), VIG (1.50%) and VYM (1.44%). Measured on each issuer's full holdings file, dated September 30 to October 18, 2026.
How much of VOO is PG?
0.51%, as of September 30, 2026: PG is holding #31 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $5.13 in Procter & Gamble.
Which famous investors own PG?
Terry Smith (4.38% of Fundsmith's 13F), according to their latest Form 13F filings with the SEC (Q2 2026). A 13F lists US long positions 45 days after the quarter ends, so it can be out of date.
What is the analyst price target for PG?
The average analyst price target for Procter & Gamble (PG) is $162.13 based on 23 analyst estimates, about 2.1% below the current price of $165.59. The published range runs from $143.00 to $186.00.
How much revenue does PG generate?
Procter & Gamble reported $87.03B in trailing twelve-month revenue. Revenue growth is running at 1.5% year over year. Net margin sits at 18.4%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare PG with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.