CONSUMER DEFENSIVE7/10/2026 • LIVE

Coca-Cola Company logoCoca-Cola Company (KO)

Coca-Cola Company (KO) is a consumer defensive company operating in beverages—non-alcoholic. Demand is typically resilient, with margin discipline and pricing power as key drivers. Follow price action, market risk, and comparative valuation signals to support portfolio decisions.

PRICE
$82.63
-0.92% today
RISK
MEDIUM
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Key Metrics

MARKET CAP
$355.51B
P/E RATIO
26.2
BETA
0.35
Less volatile
DIV YIELD
2.57%
52W HIGH
$85.68
52W LOW
$65.35
VOLATILITY
23.4%
30d annualized

Price Performance

30-DAY PRICE CHART

$81.34 → $82.63+1.59%
30 days agoToday

1-YEAR PERFORMANCE

$69.87 → $82.63+18.3%
$69$75$82JulAugSepOctNovDecJanFebMarAprMayJun
KO | 52-week chartLast updated: 7/10/2026

Consumer Defensive Sector Context

Stable sector with essential products like food, beverages, and household goods.

METRICKOSECTOR AVGVS SECTOR
P/E Ratio26.2x21.0x 25%
Beta0.350.65Less volatile
Div Yield2.57%2.80%Below avg
30d Volatility23.4%18%Higher risk

TOP CONSUMER DEFENSIVE PEERS

Competitors Analysis

Compare KO's key metrics against its main consumer defensive sector competitors.

COMPANYPRICEMARKET CAPSECTOR
Coca-Cola Company logoKO(You are here)
$82.63$355.51BConsumer Defensive
$146.85$341.95BConsumer DefensiveVIEW →
$137.86$188.32BConsumer DefensiveVIEW →
$112.21$892.98BConsumer DefensiveVIEW →
Click on a competitor to view their full analysis

Technical Analysis

Coca-Cola Company is currently trading at $82.63, which is 3.6% below its 52-week high. With a beta of 0.35, the stock shows lower sensitivity to market movements.

RSI (14)NEUTRAL
30-DAY TRENDNEUTRAL
VOLUME15.8M(Below avg)

Frequently Asked Questions

Is KO a good buy right now?

Coca-Cola Company trades at 26.2x earnings. This is near market average. Current risk level is Medium based on 23.4% volatility.

Does KO pay dividends?

Yes, Coca-Cola Company offers a dividend yield of 2.57%. This translates to approximately $2.12 per share annually.

How volatile is KO?

With 30-day annualized volatility of 23.4% and beta of 0.35,KO is classified as Medium risk. The stock tends to be more stable than the market average.

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Last updated: 7/10/2026, 10:27:57 AM