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Market ideas, tested on real data.

Out of sample, costs included, sources linked. Each study asks one question and publishes the answer, including the ideas that fail.

16 ideas tested: 7 clear answers, 7 that depend on conditions and 2 with no edge.

13 of 17evening product events since 2012 after which Tesla (TSLA) fell the next session; the median first session was −4.54%

data: Yahoo Finance TSLA and ^IXIC daily bars, TSLA options · February 2012 to October 2026

newest study7 min read

Does Tesla stock fall after its product shows?

On the first day, usually.

The first session after a Tesla show moved a median 4.54%, about 2.4 times an ordinary day, and the 7 times it opened higher it closed under the open. Twenty sessions later the stock was higher 9 times out of 17.

stocks in itTSLAQQQVOO

Every other study

  1. Does a fund’s size label tell you what it holds?

    Not across issuers.90.8% of the Vanguard Mid-Cap ETF (VO) in S&P 500 companies, October 2026; it shares one company with the iShares Core S&P Mid-Cap ETF (IJH)

    9 min readVTIQQQIWMCheck how much two of your funds overlap

  2. What did the listed neocloud stocks do to their holders?

    Big gains, deeper falls.−53.5% median worst fall of the eight US-listed neoclouds from March 28, 2025 to Oct. 12, 2026; Nvidia −20.2%

    13 min readNVDAMSFTORCLQQQSee how much AI infrastructure your funds hold

  3. Is an S&P 500 record with the 10-year over 5% a warning?

    Only when yields climbed fast.−9.3% median S&P 500 change a year after the 56 records set since 1963 with the 10-year at 5%+ and up a point on the year; +14.9% when it was not rising

    9 min readSPYVOOQQQSee how much of your funds sits in five stocks

  4. Is Nike, 80% under its record, worth $500 for 10 years?

    Only if record profit returns.80.2% under Nike’s record close on Oct. 1, 2026, its deepest fall since it listed in 1980

    10 min readNKELULUSee what another fall does to your portfolio

  5. Do commodities drive the stock market?

    Through inflation, not directly.5 of 8 oil spikes to a 5-year high since 1970 that came with a falling S&P 500; 0 of 5 under it

    12 min readXLEXOMGLDFCXReplay 2022 on your holdings

  6. Do record stock buybacks beat the market?

    Close to a coin flip.12 of 21 US buybacks of $50B or more that beat the S&P 500 over the next 12 months

    10 min readNVDAAAPLGOOGLMSFTSee how much Nvidia your funds hold

  7. What held up when bond yields spiked?

    Cash, not bonds.7 of 7 yield spikes that sank stocks where T-bills still rose; 10-year Treasuries rose in none

    9 min readTLTBNDGLDXLPReplay 2022 on your holdings

  8. Do stocks fall when bond yields rise?

    Only with inflation.7 of 20 yield spikes since 1963 came with a falling S&P 500, all with inflation at 3%+

    8 min readSPYTLTQQQReplay 2022 on your holdings

  9. Are two ETFs really two bets?

    Often not.88.6% of VOO and VTI is the same money, 435 pairs measured

    8 min readVOOVTIQQQSCHDJEPIXLKCheck two funds

  10. Does a stock drop by the dividend on the ex-date?

    Most of it.85.5¢ median drop at the open per $1 of dividend, 14,012 ex-dates

    8 min readTVZPFEXOMSCHDJEPISee this week’s ex-dates

How every study is run

Out of sample
A rule is judged on data it never saw. In-sample wins are where most backtests go to lie.
Costs counted
Every trade pays for itself. An edge that vanishes after fees was never an edge.
Failures published
A clean “no” is a result. It saves you the money of finding out yourself.
Sources linked
Every figure traces to its source, and the code behind each backtest is kept with it.

The same tests, on what you own

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Research, not recommendations. Not investment advice.