Key facts, as of
As of September 29, 2026, Kroger Co. (KR) trades at $60.79, down 8.5% over the past year. Its 52-week range runs from $54.15 to $76.58; the price is 20.6% below that high. It sits 4.4% below its 200-day average of $63.57, the usual sign of a long-term downtrend. Its 30-day volatility is 27.3% annualized, which we rate medium risk. It has a trailing P/E of 32.9 and a dividend yield of 2.61%.
Cite: Portfolio Terminal, "Kroger Co. (KR) stock analysis", 2026-09-29. https://portfolio-terminal.com/analyse/kr
Where it trades today
trading 30% of the way up its 52-week range
How the price has moved
What to weigh before acting
What Matters Now
- The key question is whether steady demand and pricing discipline can protect margins even if growth stays modest.
- KR trades at 32.9x earnings, well above the consumer defensive average of 21.0x, so the market is already pricing in above-consensus execution.
- Recent realized volatility is running around 27.3%, above the sector norm of 18.0%, so position sizing matters more than usual.
- KR is in a bullish short-term regime and only 20.6% below its 52-week high, so the question is whether fundamentals can keep pace with that stronger tape.
Portfolio Use Case
- KR is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
- This page is most useful for deciding whether the stock deserves a permanent slot in the portfolio or just a place on the watchlist.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in KR.
- If the short-term trend rolls over while volume fades, the market may stop paying up for momentum before the fundamentals change.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
Methodology
- Price, market cap, beta, yield, and liquidity fields for KR come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Defensive so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as PG, KO, PEP.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for KR. Last refresh: Sep 29, 2026, 10:33 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as PG, KO, PEP.
What Kroger Co. does
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its…
What analysts expect
KR carries a buy consensus from 22 analysts, with an average price target of $68.14 versus $60.79 today (+12.1%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
KR generated $149.33B in trailing revenue (2.0% year over year), with a 0.7% net margin, and $2.54B of free cash flow, against $22.48B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2026 | $147.64B | $34.40B | $1.89B | $1.02B | $1.55 | $3.46B |
| 2025 | $147.12B | $33.40B | $3.85B | $2.67B | $3.70 | $1.78B |
| 2024 | $150.04B | $33.36B | $3.10B | $2.16B | $2.99 | $2.88B |
| 2023 | $148.26B | $31.78B | $4.13B | $2.24B | $3.10 | $1.42B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
How it sits in consumer defensive
Stable sector with essential products like food, beverages, and household goods.
The companies it competes with
KR beside the consumer defensive names it is usually measured against.
What the chart is saying
Back above its 50-day average, still under the long-term trend.
recovering- Price is 4.7% above its 50-day average and 4.4% below its 200-day.
- The 50-day crossed below the 200-day on 2026-06-12 (a “death cross”).
- RSI at 59 is neither stretched nor washed out.
- The nearest ceiling is $62.57 (+2.9%), the nearest floor $58.90 (-3.1%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is KR a good buy right now?
Kroger Co. trades at 32.9x earnings. This is above market average, reflecting growth expectations. Current risk level is Medium based on 27.3% volatility.
Does KR pay dividends?
Yes, Kroger Co. offers a dividend yield of 2.61%. That is roughly $1.59 per share a year.
How volatile is KR?
With 30-day annualized volatility of 27.3% and beta of 0.41, KR is classified as Medium risk. The stock tends to be more stable than the market average.
What is the analyst price target for KR?
The average analyst price target for Kroger Co. (KR) is $68.14 based on 22 analyst estimates, about 12.1% above the current price of $60.79. The published range runs from $57.00 to $85.00.
How much revenue does KR generate?
Kroger Co. reported $149.33B in trailing twelve-month revenue. Revenue growth is running at 2.0% year over year. Net margin sits at 0.7%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare KR with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.