Key facts, as of
As of September 29, 2026, Yum! Brands (YUM) trades at $137.73, down 10.5% over the past year. Its 52-week range runs from $134.26 to $170.14; the price is 19.0% below that high. It sits 10.7% below its 200-day average of $154.19, the usual sign of a long-term downtrend. Its 30-day volatility is 27.2% annualized, which we rate medium risk. It has a trailing P/E of 17.3 and a dividend yield of 2.17%.
Cite: Portfolio Terminal, "Yum! Brands (YUM) stock analysis", 2026-09-29. https://portfolio-terminal.com/analyse/yum
Where it trades today
trading 10% of the way up its 52-week range
How the price has moved
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- YUM is valued near its sector range at 17.3x earnings versus 20.0x for peers, so the next move likely needs a real earnings or guidance catalyst.
- YUM carries a beta of 0.55, which means the stock should be judged on how it affects total portfolio swings, not just on standalone upside.
- YUM remains in a bearish short-term trend and sits 19.0% below its high, which raises the bar for any thesis that depends on fast multiple expansion.
Portfolio Use Case
- YUM is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
- The view would need revisiting if peers such as AMZN, TSLA, HD start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for YUM come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AMZN, TSLA, HD.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for YUM. Last refresh: Sep 29, 2026, 10:33 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AMZN, TSLA, HD.
What Yum! Brands does
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises traditional and non-traditional quick service restaurants in the United States, China, and internationally. The company operates in four segments: KFC Division, Taco Bell Division, Pizza Hut Division, and Habit Burger & Grill Division. It also operates restaurants under the KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill brands, which specialize in chicken, Mexican-style food and pizza categories, made-to-order chargrilled burgers, sandwiches, and other products. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to Yum! Brands, Inc. in May 2002. Yum! Brands, Inc.…
What analysts expect
YUM carries a buy consensus from 22 analysts, with an average price target of $173.11 versus $137.73 today (+25.7%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
YUM generated $8.72B in trailing revenue (12.2% year over year), with a 25.4% net margin, and $833.25M of free cash flow, against $12.73B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $8.21B | $3.79B | $2.53B | $1.56B | $5.59 | $1.64B |
| 2024 | $7.55B | $3.58B | $2.40B | $1.49B | $5.28 | $1.43B |
| 2023 | $7.08B | $3.50B | $2.30B | $1.60B | $5.68 | $1.32B |
| 2022 | $6.84B | $3.31B | $2.17B | $1.32B | $4.63 | $1.15B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
YUM beside the consumer cyclical names it is usually measured against.
AMZNAmazon.com Inc.$246.67$2.66TWhat the chart is saying
In a downtrend, below both moving averages.
downtrend- Price is 6.5% below its 50-day average and 10.7% below its 200-day.
- The 50-day crossed below the 200-day on 2026-07-20 (a “death cross”).
- RSI at 39 is neither stretched nor washed out.
- The nearest ceiling is $143.74 (+4.4%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is YUM a good buy right now?
Yum! Brands trades at 17.3x earnings. This is near market average. Current risk level is Medium based on 27.2% volatility.
Does YUM pay dividends?
Yes, Yum! Brands offers a dividend yield of 2.17%. That is roughly $2.99 per share a year.
How volatile is YUM?
With 30-day annualized volatility of 27.2% and beta of 0.55, YUM is classified as Medium risk. The stock tends to be more stable than the market average.
What is the analyst price target for YUM?
The average analyst price target for Yum! Brands (YUM) is $173.11 based on 22 analyst estimates, about 25.7% above the current price of $137.73. The published range runs from $147.00 to $200.00.
How much revenue does YUM generate?
Yum! Brands reported $8.72B in trailing twelve-month revenue. Revenue growth is running at 12.2% year over year. Net margin sits at 25.4%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare YUM with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.