Key facts, as of
As of September 29, 2026, Zebra Technologies (ZBRA) trades at $375.97, up 26.6% over the past year. Its 52-week range runs from $199.05 to $386.23; the price is 2.7% below that high. It sits 41.6% above its 200-day average of $265.59, the usual sign of a long-term uptrend. Its 30-day volatility is 28.9% annualized, which we rate medium risk. It has a trailing P/E of 34.5.
Cite: Portfolio Terminal, "Zebra Technologies (ZBRA) stock analysis", 2026-09-29. https://portfolio-terminal.com/analyse/zbra
Where it trades today
trading 95% of the way up its 52-week range
How the price has moved
What to weigh before acting
What Matters Now
- Execution usually depends on product cycles, cloud demand, and how efficiently new AI or software capex converts into durable revenue.
- ZBRA trades at 34.5x earnings, well above the technology average of 28.5x, so the market is already pricing in above-consensus execution.
- ZBRA carries a beta of 1.61, which means the stock should be judged on how it affects total portfolio swings, not just on standalone upside.
- ZBRA is in a bullish short-term regime and only 2.7% below its 52-week high, so the question is whether fundamentals can keep pace with that stronger tape.
Portfolio Use Case
- ZBRA is more useful for investors comparing conviction names inside technology than for someone looking for a passive “set and forget” holding.
- This name works better as a satellite or higher-conviction growth position because it can amplify market swings in both directions.
- It is best monitored alongside valuation discipline, because strong narratives in technology can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in ZBRA.
- If the short-term trend rolls over while volume fades, the market may stop paying up for momentum before the fundamentals change.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
Methodology
- Price, market cap, beta, yield, and liquidity fields for ZBRA come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Technology so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AAPL, MSFT, NVDA.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for ZBRA. Last refresh: Sep 29, 2026, 10:33 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AAPL, MSFT, NVDA.
What Zebra Technologies does
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and…
Employees
10,700
Industry
Communication Equipment
Headquarters
Lincolnshire, United States
What analysts expect
ZBRA carries a buy consensus from 15 analysts, with an average price target of $411.45 versus $375.97 today (+9.4%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
ZBRA generated $5.85B in trailing revenue (20.4% year over year), with a 9.2% net margin, and $576.75M of free cash flow, against $2.80B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $5.40B | $2.59B | $800.00M | $419.00M | $8.24 | $831.00M |
| 2024 | $4.98B | $2.41B | $765.00M | $528.00M | $10.25 | $954.00M |
| 2023 | $4.58B | $2.12B | $585.00M | $296.00M | $5.75 | -$91.00M |
| 2022 | $5.78B | $2.62B | $936.00M | $463.00M | $8.86 | $413.00M |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
How it sits in technology
High-growth sector driven by innovation, cloud computing, AI, and digital transformation.
The companies it competes with
ZBRA beside the technology names it is usually measured against.
What the chart is saying
In an uptrend, 2.7% under its 1-year high with no resistance above.
uptrend- Price is 9.3% above its 50-day average and 41.6% above its 200-day.
- The 50-day crossed above the 200-day on 2026-07-17 (a “golden cross”).
- RSI at 65 is neither stretched nor washed out.
- Nothing above has stopped it this year; the nearest floor is $275.67 (-26.7%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is ZBRA a good buy right now?
Zebra Technologies trades at 34.5x earnings. This is above market average, reflecting growth expectations. Current risk level is Medium based on 28.9% volatility.
Does ZBRA pay dividends?
Zebra Technologies does not currently pay a regular dividend. The company may be reinvesting profits for growth.
How volatile is ZBRA?
With 30-day annualized volatility of 28.9% and beta of 1.61, ZBRA is classified as Medium risk. Expect larger swings than the broader market during volatile periods.
What is the analyst price target for ZBRA?
The average analyst price target for Zebra Technologies (ZBRA) is $411.45 based on 15 analyst estimates, about 9.4% above the current price of $375.97. The published range runs from $350.00 to $455.00.
How much revenue does ZBRA generate?
Zebra Technologies reported $5.85B in trailing twelve-month revenue. Revenue growth is running at 20.4% year over year. Net margin sits at 9.2%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare ZBRA with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.